Hard Rock International announced an agreement with Palace Resorts LLC to transform the Palace Resorts property in Cancun into a Hard Rock Hotel. This will be the “ultimate all-inclusive” property, bringing the acclaimed Hard Rock experience to the turquoise waters of the Mexican Caribbean.
The Hard Rock Hotel Cancun will be a beachfront property featuring unmatched, all inclusive luxury accommodations plus live entertainment. The hotel will offer Hard Rock’s signature Rock Star Suites and will showcase an extensive collection of authentic memorabilia from international and local music artists, while incorporating diverse music genres throughout. Additionally, in keeping with the Hard Rock tradition, the property will host an ongoing schedule of live concerts, celebrity-driven soirees and other exciting onsite events.
The Hard Rock-rebranded hotel is scheduled to begin welcoming visitors in the Winter of 2012.